The Eastern Cape Tourism Board Adventure Province Tourism Awards 2009. Held in East London on 26 November 2009. The prestigious event is designed to promote and reward excellence and diversity and aims to become an annual event that will be recognized as the Eastern Cape tourism industrys most coveted function. This is going to be the most coveted awards platform in the Eastern Cape tourism industry, recognizing establishments and service providers boasting the best product, diversity and service delivery that contribute to a distinctive and compelling Adventure Province experience, explained Zola Tshefu, CEO of the Eastern Cape Tourism Board. By recognising the best in the tourism sector, we aim to spur the industry on to new heights, in constantly seeking new ways to exceed visitor expectations and create a stellar visitor experience every time. In its inaugural year, the awards will recognise industry contributions through 32 awards across five categories, continued Tshefu. The prestigious event will reward and celebrate all the best aspects of tourism in the Eastern Cape, while also encouraging and inspiring other tourism businesses to achieve. It will be a coming together of some of the most successful and innovative tourism business people in the province on one night, under one roof. This statement is issued by Africa Inform on behalf of Eastern Cape Tourism. : Veliswa Mhlapo: Eastern Cape Tourism Board